CHUMS (Changing Habits for Urban Mobility Solutions)
Taxistop offers a unique promotional carpool campaign to some companies in Leuven. This campaign helps them develop and promote their carpooling policy and sensibilizes their employees.
The goal of this project is to increase the amount of carpoolers at companies in Leuven. The project also wants to map the contextual factors that make carpooling at company level a success.
To achieve this, Taxistop is testing the following measurements for carpooling:
- The organization of a real promotional campaign through the roll-out of a ‘carpool week’
- A mobility lottery for carpooling employees,
- Personalized travel advice.