Measures List
General advice

General recommendations to make your mobility plan more successful (whatever the specific measures may be you are taking)

 

1 Co-ordinate and follow up mobility management activities within the company : the mobility office and the mobility co-ordinator
A company mobility plan is never finished. It has to have time to develop and the results have to be managed and adapted to new circumstances in the future, especially in times where working situations change very quickly. Therefore, it is always necessary, when starting a company mobility plan, to ensure that proper support and follow-up is provided. This might be achieved through provision of a "Mobility Office" or through the designation of a "Mobility Co-ordinator". These would manage the co-ordination and future organisation of the company's mobility plan.

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2 A constant quality communication with all parties      
To achieve positive behavioural change, it is necessary to communicate intensely with all the key players in the process and involve them in the decision making process: employees and their main representatives, internal decision makers and external decision makers.

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3 Measures concerning work organisation      
Working hours of employees have an important influence on their capability to use sustainable travel modes. Although this is not always easy, it is recommended to take employees' mobility into account when (re)organising work (shifts).

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4 Trying to achieve a good balance between "carrots" and "sticks"      
Activities in the field of influencing travel mode choice will need to have a good balance between "carrots" and "sticks" or "pull" and "push" strategies. This balance should be considered in every case.

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5 Change existing financial mechanisms in favour of the use of sustainable (green) modes       
It should be made clear, in a very logical and understandable way, that solo car driving causes a higher cost for society, businesses and employees. Although cost aspects are not always the main reason for people to use a certain transport mode, it can be very useful to change financial mechanisms in a way that solo car use becomes a less attractive option.

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6 Provide integrated information about sustainable modes      
One of the reasons why car drivers are not using sustainable (green) modes is that they don't always know alternative solutions exist, and if they do, they don't know how they work. Therefore, it is necessary that they get are made aware of possibilities of coming to work by alternative modes such as public transport, bicycle, car-pooling and walking.

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7 General marketing and promotion activities for sustainable modes      
Do good things and talk about it ! Furthermore, to raise acceptance for activities aimed at the employees it's recommended that members of the board be treated equal as all others.

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