Measure 5
Promote carpooling

When collective transport is not or poorly available, promoting car-pooling and increasing car occupancy can be an easy and cost effective way to reduce the number of cars in home-work traffic, providing working hours are regular and employees can be matched together.

 

Sub-measure 1 Lobby for better facilities for car-poolers

To support car-pooling, public facilities which improve access to the company for car-poolers, like HOV-Lanes, reserved access on certain roads and public car-pool parking spaces could be decisive. These kinds of measures are common in the United States, but not yet in Europe.a

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Sub-measure 2 Car-pooling matching service

To be able to car-pool, employees have to be able to find suitable partners. To facilitate this, the company can provide a car-pool matching service for the employees.

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Sub-measure 3 Company incentives for car-poolers

Car parking spaces can be reserved for car-poolers. Other incentives for car-poolers can be financial support and to favour existing car-pool teams when the company reorganises working hours.

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Sub-measure 4 A guaranteed ride home in emergency cases for users sustainable transport modes

A guaranteed ride home system takes the worry out of using sustianable transport modes. If their normal mode of transport should fail, car-poolers, collective transport users and cyclists have the certainty of being able to get home.

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Sub-measure 5 Distributing information on car-pooling

Information is one of the cheapest measures that can be implemented, but is essential to promote car-pooling. Many employees are unsure of the insurance and taxation implicaions of car-pooling. In most cases, simply giving the right information can eliminate fears.

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Sub-measure 6 Marketing and promotion for car-pooling

An effective marketing and promotional campaign for car-pooling can help to overcome misconceptions and prejudices.

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See also

- Van-pooling

Van-pooling is often applied in the United States where public transport is less developed. It is cross between collective transport (company buses) and car-pooling. The difference with car-pooling is that the vehicle is not owned by one of the poolers. The difference with taxi or company bus systems is that the driver is not a professional taxi or bus driver but a member of the van-pool.

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