Do good things and talk about it ! It is recommended taking this slogan in mind co-ordinating all company activities to encourage use of sustainable modes. Internal promotion is needed to inform the employees about the measures that are in place and about their success. The employees should be encouraged to try new modes of transport. External promotion is necessary in terms of raising image of the company, to encourage your own employees to continue and to encourage other companies to do the same. In the field of promotion activities, possibilities are unlimited. But the overall aim is to raise the image of the sustainable transport modes.